How does Wealthsimple make money?

All customers start with $5,000 of assets managed for free plus another $5,000 for each referral made for one year. So how does Wealthsimple make money?

Wealthsimple does charge a management fee on assets that are not managed for free, though our fee is significantly lower than a traditional advisor (more on that here). Leveraging technology, Wealthsimple is able to reduce the bulging overhead of traditional financial institutions. This product-driven accessibility allows us to scale our operations in a way that services thousands of clients, where traditional advisors will have a mere 100.

Our mission is to make smart & simple investing accessible for everyone. Pairing technology with excellent customer service can go a long way! However, we know we have some work to do to get things perfect. If you have feedback, please do not hesitate to share your thoughts. Remember, keep calm and invest on!


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