Wealthsimple Trade is an entirely self-directed platform which gives you complete control over the purchasing and selling of assets within your accounts.
Wealthsimple Invest offers a portfolio management solution to help you grow your savings over the long-term. It uses a diversified and low-fee portfolio that is rebalanced regularly (think 'set it and forget it'). Control over your investments on the Invest platform reside with a Portfolio Manager.
Overall, our mission at Wealthsimple is to be the most human financial company for everyone — and that means making investing accessible, low-cost, and transparent to all. While most people would rather pay us a very small fee to manage their investments for them on our Invest platform, we've heard from a lot of clients that they like tinkering with some of their investments and rebalancing them on their own (and have the time and expertise to do so) – and this is where Wealthsimple Trade fits in.
If you're looking to grow your money long-term, a diversified, low-fee portfolio that is rebalanced regularly may be the smartest way to do that – which is exactly what Wealthsimple Invest offers. But if you want to also trade on your own, we think we can be the best place to do that too.