How does Wealthsimple make money?

Wealthsimple charges a management fee on assets that are not managed for free, though our fee is significantly lower than many traditional advisors (see our pricing page here). Leveraging technology, Wealthsimple is able to reduce the bulging overhead of traditional financial institutions. This focus on technology and making investing easy for clients allows us to scale our operations in a way that can service our thousands of clients at an affordable price!

Remember, keep calm and invest on!