How does Wealthsimple make money?

Wealthsimple does charge a management fee on assets that are not managed for free, though our fee is significantly lower than many traditional advisors (see our pricing page here). Leveraging technology, Wealthsimple is able to reduce the bulging overhead of traditional financial institutions. This focus on tech and making investing easy for clients allows us to scale our operations in a way that can services thousands of clients, whereas a traditional individual advisors may struggle above one hundred clients. 

Remember, keep calm and invest on!